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VoXXclub

VoXXclub

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voXXclub – New Folk Music with Heart, Humor, and High Energy

From the Dorm Kitchen to the Biggest Stages: The Story of a Schlager and Folk Music Sensation

Since 2012, voXXclub has represented a musical career that combines folk music, schlager, and pop with unrestrained stage presence. Founded in Munich, the group mixes harmony vocals, driving rhythms, and choreographed flashmob moments into a distinctive sound that respects traditions while simultaneously enticing audiences to break boundaries. Their cover of the classic "Rock mi" became a phenomenon at the Oktoberfest and paved the way for the band into charts, TV shows, and international festival stages.

Behind the success are voices that resonate, arrangements that ignite, and a clear understanding of production and performance. voXXclub shows how lively "New Folk Music" can sound when composition, arrangement, and modern aesthetic go hand in hand – from intimate ballads to stadium anthems.

Biography: Foundation, Members, and Artistic Development

The band was formed in 2012 in Munich, bringing together vocal personalities from Germany, Austria, and Switzerland. The initiator was manager and producer Martin Simma, who united the voices of Florian Claus, Stefan Raaflaub, Korbinian Arendt, Christian Schild, and Michael Hartinger; Julian David was also previously part of the lineup. From the beginning, the group combined musical education, stage experience, and a desire for experimentation – a foundation that continues to shape their artistic development to this day.

Early shared experiences on stage and the communal living situation of some members sparked creativity: singing experiences from the musical cosmos met alpine sound colors, dialect, pop hooks, and beat-driven grooves. From this intersection, a clear mission emerged: to tell folk music anew – approachable, danceable, and multimedia.

The Breakthrough: "Rock mi," Flashmobs, and the Wiesn Soundtrack

In spring 2013, voXXclub raised the bar for viral music marketing in the German-speaking world: orchestrated flashmobs in Munich locations suddenly made the band famous with the newly produced version of "Rock mi." The effect: millions of views, an "aha" moment for folk music in the social media age, and the starting shot for a charts career.

The debut album "Alpin" (March 2013) spent several weeks in the Top 30 in Germany and Austria and reached the Top 50 in Switzerland. The single "Rock mi" made it into the Top 50 in both Germany and Austria and became a perennial earworm of the Wiesn when re-released for the Oktoberfest season. This period defined the band's identity: energetic vocal arrangements, danceable grooves, and audience-friendly performances.

Career Milestones: Tours, Awards, and TV Presence

Following the breakthrough, nominations for the ECHO (Category “Volksmusik”) and numerous invitations to major entertainment shows followed. The band established itself through solo tours in the German-speaking area and as a recurring act in Florian Silbereisen's live shows. The blend of meticulous live production, humor, and choreographed dynamism made voXXclub just as compelling on large stages as in TV studios and festival tents.

Internationally, the group expanded its reach – including celebrated performances in Brazil and tour stops as far as China. With this, the cultural influence grew: dialect, yodeling, call-and-response parts, and a cappella passages found their place in a pop production that focuses on contemporary sound aesthetics and audience-effective hooks.

Discography Overview: From “Alpin” to “Wieder dahoam”

The discography of voXXclub outlines the artistic development in clear stages. "Alpin" (2013) was followed by "Ziwui" in 2014, whose title refers to a Tyrolean folk song and reached the Top 5 in Germany. In 2016, "Geiles Himmelblau" deepened the style between Volxpop, schlager, and pop-rock elements; 2017 saw "Donnawedda" mark a powerful intensification towards big choruses and festival-ready arrangements.

The 2018 release "Donnawedda (I mog di so – Edition)" continued the momentum, before "Wieder dahoam" in 2020 brought a more reflective, home-oriented nuance to the discography. Also in 2020, "Rock mi – The Greatest Hits" was released in a compilation format, featuring the most significant singles and fan favorites up to that point – an ideal starting point for new listeners.

Current Music and Projects 2024-2025: Singles, Tours, Studio Work

Recently, the release cadence remains high: In 2024, the band presented "Echo," a track-driven, emotional pop-schlager that translates feelings of home and love into a powerful arrangement. In 2025, further singles followed, including "Echo (Party Cut)," "Alpengirl" (June 2025), and "Herz sticht" (October 2025) – titles that continue the trademark of multi-layered hooks, percussive drive, and danceable production.

Meanwhile, the band toured in 2024 and 2025 with the elaborately staged "Burning Lederhos’n" show across Germany. This live production combines folk music, rock, and pop elements with LED design, dance, and precise live direction – an extension of the early flashmob idea into a concert-like spectacle. The continuity in the release and tour cycle keeps the community engaged and focuses on sustainable outreach.

Style and Sound: New Folk Music as a Pop Statement

voXXclub positions itself as an a cappella-driven yet rhythmically strong vocal group, whose "New Folk Music" merges traditional melodies, yodeling figures, and dialect with modern production techniques. Clear hook lines dominate the composition, often switching in call-and-response; in the arrangement, guitars, drums, and brass hits meet multi-layered textures that have a physical presence live.

The production emphasizes contemporary pop mixing with powerful low end, claps, and crowd shouts, without distorting the organic quality of the voices. This creates a hybrid of folk music and schlager-pop that works just as well in clubs as in festival tents – a conscious opening of genre boundaries that gives the repertoire chart and stage-relevant significance.

Cultural Influence: Dialect Pop, Wiesn Canon, and International Reach

The cultural influence of voXXclub stems from three factors: first, the visible modernization of dialect and alpine idioms in a pop context. Second, the establishment of songs like "Rock mi" as part of the Wiesn canon – including chart-relevant resonance. Third, the international connectivity: whether in Brazil, where the band celebrated in front of tens of thousands, or with tour stops as far as China – voXXclub demonstrates how local sound markers can function globally.

This impact does not go without debate: pop aesthetics and traditional garb, stage outfits, and identity questions – all of this belongs to the discourse surrounding "New Folk Music." It is this very friction that makes the cultural journalistic appeal: voXXclub navigates between authenticity and pop calculation – and demonstrates how tradition can be redefined through contemporary performance.

Competitions, Awards, Media Resonance

Medially, the band has made its mark through ECHO nominations and strong TV presence. In 2018, voXXclub participated with “I mog di so” in the German ESC preliminary round "Unser Lied für Lissabon" – a signal for the connectivity of their dialect pop to the larger European stage. In music press, the resonance ranges from pop feuilleton to schlager magazines; the band is seen as a bridge builder between generations, as an energetic live act, and as a catalyst for folk music pop.

Additionally, there are accolades from the scene and fan media that recognize the band as shooting stars, later as an established figure in Volxpop. The media line is consistent: gripping performances, strong choruses, and visible enjoyment of music – qualities reflected in reviews as well as in user numbers on streaming and social media platforms.

ESC Preliminary Round 2018: “I mog di so” as a Live Favorite

Ahead of the 2018 Eurovision Song Contest, voXXclub with “I mog di so” was one of the most prominent contributions to the German preliminary round. The song bundled dialect, sing-along refrain, and festival energy – a composition designed for live performance. Press and blog voices highlighted the entertainment factor that made the contribution stand out in the field, thus underscoring the band's strength as a live act.

Although the ticket to the ESC stage was ultimately awarded elsewhere, the preliminary round proved an additional multiplier: new target audiences, greater reach, and another career step towards pop cultural visibility beyond the schlager community.

Live Show & Production: Choreography, Voices, Sound Design

The live presentation of voXXclub is based on choreographed energy and a tight vocal blend. Changes from call-and-response to unison power and harmony sections create dynamics; breaks, builds, and drops structure the dramaturgy. Sound design and backline are designed for punch without overwhelming the vocal bodies – a production style that ignites equally in clubs, halls, and open-air events.

This hearkens back to the band’s flashmob DNA but has been translated into a professional live format: from spontaneous actions to a show that operates at festival level both dramaturgically, technically, and choreographically.

Voices of the Fans

The reactions from fans clearly show: voXXclub excites people worldwide. On Instagram, one fan comments: "Your harmonies give me goosebumps – please more of this live!" On YouTube, one says: "One of the best live acts in folk music pop – every video makes me look forward to the next concert." On Facebook, a listener writes: "'Herz sticht' is on repeat for us – so much energy!"

Conclusion

voXXclub transforms folk music into pop culture – with skill, charm, and consistency. The band combines compositional craftsmanship, arranged harmonies, and contemporary production into songs that unite emotion, dialect, and dance floors. Those who follow the evolution from "Rock mi" to "Herz sticht" recognize an artistic group that continuously sharpens its profile and engages its community with every release. Recommendation: experience them live – where voices, groove, and humor converge for maximum effect.

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